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January 12, 1998
WebTrends Professional versus NetIntellect 3.0
You've finally got your Web site online, you've spiked the major directories,
and now you're getting hits. But from who? And why? Both WebTrends' WebTrends
Professional Suite and WebManage Technologies' NetIntellect 3.0 promise
to tell you everything about your site's visitors.
Both log-file analyzers provide fast and flexible reporting capabilities,
and either would be satisfactory for the budding Webmasters' daily use.
Indeed, the two products are strikingly similar, differing only in some
minor details.
If you're running a larger, more complex site, you might look favorably
on WebTrends due to its remote log-access and reporting capabilities.
WebTrends can access log files on remote systems over FTP, HTTP, and
ODBC protocols, allowing users to monitor logs across the enterprise
with ease. WebTrends also offers an equally dazzling array of output
options, supporting HTML, Microsoft Word, Microsoft Excel, and text.
However, those sites needing BPA International Interactive Auditing
Standard-compliant reports and heavy doses of detail will be satisfied
by NetIntellect. Plus, NetIntellect's ability to add filters after a
log has been processed is a definite bonus, allowing you to query data
for specific strings without having to parse the logs all over again.
Getting to your log files
Both NetIntellect and WebTrends offer long lists of supported log files. NetIntellect
supports more than 20 distinct log file formats. WebTrends supports more
than 30 different log-file types, from international versions of Microsoft's
Internet Information Server to the Web server bundled with Novell's IntranetWare.
Both products also utilize two distinct modes of operation: an interactive
mode for manually processing logs and data, and a background mode for
scheduling processing tasks.
In terms of foreground processing, WebTrends allows you to choose a
local log, or to specify a log on a remote system, using FTP, HTTP, or
ODBC protocols. The system will retrieve the log file on your behalf,
then process it according to the options you define.
Conversely, NetIntellect can only process local log files -- at least
in foreground mode. If you want to run a one-time analysis of a remote
file, you'll have to go get it yourself. This is a subtle difference,
but if you are using a remote system for your Web server, it's a significant
one.
For background processing, both NetIntellect and WebTrends offer an
integrated scheduler that can run as an NT service, allowing you to parse
log files automatically. Both systems offer a wide range of scheduling
options, from every few minutes to every few months, and provide for
the automated retrieval of log files using FTP. However, WebTrends also
allows for HTTP and ODBC connections.
Either system allows you to specify wild cards in the log "pull" function.
But WebTrends also allows you to specify multiple file paths through
the use of a pipe ("|") character, although this only appeared to function
with local files.
WebTrends also has an option to do real-time analysis so that it populates
the log database with new records whenever it changes, although this
option is only available with logs that are stored on the local system.
NetIntellect offers the ability to process log files that have been archived
using .ZIP or .GZIP compression, meaning you won't have to keep uncompressed
logs on the server.
Overall, I found it easier to use WebTrends on my network because one
of my Web servers is Apache on a Linux host. Although NetIntellect would
allow me to access those logs remotely during background analysis tasks,
I was unable to view the data unless I also had a copy of the log file
on the local system.
Processing log-file data
NetIntellect and WebTrends offer fairly similar functionality in regards to processing
and analyzing log files. You can either choose to use a prepackaged report
(such as "technical" or "marketing"), or you can build your own report
from a list of available queries.
For example, you can build a report that focuses on advertising-related
hits and clicks and build another report that shows the number of client-
and server-related error messages. NetIntellect adds a report that conforms
to the BPA standard and can be used with Web-tracking agencies.
NetIntellect and WebTrends offer a wide array of filtering options.
For example, you may or may not wish to see data from your company's
internal networks, and so you could define a filter that discarded all
hits from your domain name. You can also choose to exclude certain directories
and file types from the logs. This basic functionality worked well with
both systems.
Both products also offer a wide variety of pre-packaged queries. Among
the common set were reports and graphs for time-based queries, most-
and least-visited pages, the trail of pages users followed, and the types
of browsers in use. NetIntellect goes beyond WebTrends here in that the
amount of data available is much larger. For example, I was able to look
at all of the systems that had ever hit my site, and not just the top
10.
Finally, NetIntellect and WebTrends allow the user to build a summary
database of the log file activity. This keeps you from having to re-process
all the log files just to get a different look at the same set of data.
However, WebTrends excels here because it also allows you to set post-processing
filters for each of the queries. You can choose to exclude a set of hosts
from a report that's already been run so you won't have to re-process
all logs.
Issuing log reports
NetIntellect and WebTrends allow for a range of output options. You
can choose to generate HTML or Microsoft Word reports and have them either
mailed to an account or stored on disk. For e-mail distribution, both
products support the use of either Microsoft's Messaging API or the SMTP
standard.
However, WebTrends goes well beyond NetIntellect in this area. WebTrends
can also generate output using Microsoft Excel, a comma-separated file,
or plain text. WebTrends also provides the ability to save a file to
a remote system using FTP.
WebTrends also sports a unique remote-access feature, allowing you
to use a Web browser to connect to the WebTrends application remotely.
You can then process any of the predefined reports, reading the output
right then and there. This feature is very, very handy for the traveling
administrator.
WebTrends steps ahead
Although both log-file analyzers could use some polish, WebTrends adds two components
that stand apart from NetIntellect. The first is an integrated link analyzer
that will check all of the links on your site for slow or broken connections.
This report can also be automated, but it cannot be generated remotely
using the browser interface.
WebTrends also has a reporting module that is specifically designed
for Web proxy servers, allowing you to process and analyze out-bound
usage patterns. These features are identical to the standard log analysis
component, but the output is somewhat different -- the report shows the
most common destinations from within your site rather than visitors to
the site.
Although NetIntellect and WebTrends leave room for improvement, either
solution has its place in your Web toolbox depending on your needs for
detail or scalability. However, WebTrends adds the heft necessary for
large-scale sites.
Designed for all types of Webmasters, WebTrends offers a tremendously
wide array of input, processing, and output options, but it doesn't yet
handle compressed log files or provide the "drill-down" queries necessary
for hard-liners.
Also in need of polish, NetIntellect doesn't offer many remote report-gathering
options, but once it gets its hands on your log file, you can see just
about every record that was gathered and do post-processing queries without
having to re-process the entire log set.
Written by Eric
A. Hall.
Copyright © 1998 InfoWorld Media Group, Inc. Used with permission. |