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October 25, 1996
Network Computing Will Lead to Free Word Processors
Technologies typically follow a four-phase market evolution cycle of
hardware, software, service, and commodity. For example, the network
protocols used with the original Internet were embedded in hardware-based
communication controllers. Then IP was developed, and the protocols became
software. As the number and variety of IP implementations flourished,
the focus moved away from software-vs-hardware towards service-related
issues, like who had the best performance, features, and customer support.
Now we see that IP and the related services have been moved directly
into the operating system on almost all platforms, resulting in a truly
commodity technology that is essentially free.
Word processors have also followed this same evolutionary path. The
original word processors were typewriters and Wang systems, both of which
were definitely hardware-oriented. As the PC market began to bloom, software-based
word processors became the norm. As the number and variety of implementations
flourished, the focus has moved towards the service aspect, with features,
pricing and distribution determining the winners. The next step in the
life cycle will be where word processors are free commodities.
Furthermore, the transition between these four phases is almost always
initiated by transitions in the technology's arena. In effect, as the
networking arena shifted from hardware to system-level software, TCP/IP
was also moved from dedicated hardware to the OS. And as the state of
keyboard-oriented technologies moved from typewriters to electronics,
word processors were also moved. In essence, the shift in the paradigm
also triggered a shift in the related technologies.
This is why we'll soon have free word processors. As the computing
paradigm shifts towards one of network-centric services, all of the related
technologies - including word processors - will also get shifted at the
same time. Since the next logical step for word processing technology
is to the commodity phase, this means that for all practical purposes
word processors will become "free."
For evidence, I point to Corel's new WordPerfect for Java. Using less
than 700k, it has an almost exact feature match for its Windows counterpart.
Since it's a server-based, client-executed application, it carries tremendous
benefits for network administrators. You install it (once) onto your
network server, set the appropriate user permissions, and then clients
execute it on their local PCs. When a new version is released, you just
update the server's store, and all clients are immediately on the next
rev. No more desktop management nightmares.
The problem - and also one of Java's selling points - is that Java
applications are not pre-compiled. While this allows the application
to run on any Java-enabled system, it also means that anybody who can
write an HTTP client can have full, unhindered access to your Java application's
raw source code. So, if Corel were to release WordPerfect for Java, anybody
that wanted to could effectively steal the code and sell their own Java-based
word processing application.
Obviously, this is a big problem, and until it's solved we're not likely
to see many of these applications on a commercial basis. Indeed, the
only applications that we are likely to see distributed in this manner
will be those that are tied to some sort of back-end system. For example,
Oracle could (and does) publish Java-based clients that relied on Oracle
back-end databases. Similarly, Open Connect could (and does) publish
Java-based clients that only speak to Open Connect's SNA gateways. If
the client source code was copied, then so what? The revenue from back-end
systems would be the cash cow in this model anyway.
However, Corel doesn't sell a back-end system for WordPerfect, so it
makes it very difficult for them to release these products without fearing
the potential cuts made to their existing revenue stream, meaning they
aren't likely to start giving away their products for free anyway. This
is unfortunate, because the transition to the new phase in this technology
will require it to be a commodity.
In fact, the only companies that can give away applications such as
these are the companies that have a motivation for giving these applications
away, and do not depend on the revenue stream generated by these applications,
or who are willing to do without one if it already exists.
Who might do this, then? The immediate thought that jumps to mind is
that Netscape might. If, for example, Netscape were to bundle Java-based
versions of these applications with their SuiteSpot servers, they could
accomplish several things. First of all, they would be able to further
legitimize the position of Navigator as a self-contained platform. Second,
they would be able to link the applications to the use of SuiteSpot directly,
thereby adding more value to their server lines. Finally, since they
have no current revenue stream to depend on, they could implement this
without any loss of revenue, while simultaneously crippling Microsoft's
desktop application revenue stream. With the recent announcement of AppFoundry,
we've seen that Netscape is willing to bundle workgroup applications
with their servers, so it seems reasonable that desktop applications
might not be that big of a deal, either.
Another possible candidate is Novell. I know, I know, they just got
rid of WordPerfect, but that was probably a premature mistake in light
of WordPerfect's new-found Java capabilities. If Novell could bundle
the WordPerfect for Java suite with every copy of IntranetWare, then
they could add value outside of their file-and-print stronghold, while
simultaneously achieving Ray Noorda's dream of "beating" Microsoft.
After all, the users of these products will still need to store the documents
somewhere, and it might as well be on a NetWare server, or in an NDS
tree.
Yet another possible candidate is SunSoft, who could stand to add some
of this functionality to their solutions. These folks have also shown
that they're not afraid to fight it out either, and are willing to give
stuff away simply to secure a strong position.
Note that all of this is pure conjecture, and that there is absolutely
no evidence that any of this will happen. And whether or not Netscape,
Novell or SunSoft brings any of this to pass or not is irrelevant in
the bigger picture; the new focus on network-centric computing will eventually
force the commoditization of the application technologies, regardless
of who the players are behind the effort.
Written by Eric
A. Hall.
Copyright © 1996 CMP Media, Inc. Used with permission. |